|
June 2007
NICHE MARKETS
Untying the Knot Divorce financial analysis will help divorcees determine goals and cash-flow needs.
As financial advisors continue to develop deeper relationships with their clients and take an increasingly comprehensive approach to financial planning, many are expanding their services to include offering advice that covers virtually every aspect of their clients’ lives. Today’s advisors need to be able to help their clients successfully navigate the unexpected twists and turns that occur in their lives because every life-changing event is bound to have an impact on their financial situation. Of all the changes a client can go through, divorce may have the most profound effect emotionally and financially. The estimated U.S. divorce rate ranges from 41 percent (The New York Times, “Divorce Rate: It’s Not as High as You Think,” April 2005) to 50 percent (U.S. Census Bureau, 2002). While the actual divorce rate is difficult to determine with absolute accuracy, the reality is that a large percentage of Americans go through the experience, which has created a tremendous need for specialized financial planning and income solutions. Who needs you?
Developing this specialization can allow you to provide expert advice for clients with complex financial-planning needs, but you should know that it’s not a simple marketing strategy. You’ll need to absorb a lot of complex information because if you attempt to present yourself as an expert without adequate knowledge and experience, you’ll be doing a disservice to a client who is going through a difficult and emotionally draining experience. Divorcing clients must be able to trust your expertise just as much as they trust that of the lawyer handling their case. Educational opportunities
Success through networking
A trusted and qualified advisor can provide advice, experience and support to help smooth out the divorce process, so that it has minimal negative impact on the client’s financial future. If you have the sincerity and ability to understand and sympathize, which is necessary to help clients get through difficult situations, divorce financial analysis can be an effective way to differentiate yourself in an increasingly competitive marketplace. Barbara Shapiro, CFP, CFS, CDFA, is vice president of HMS Financial Group in Dedham, Mass., and a regional director of the Institute for Divorce Financial Analysts. Write to her at info@bshapiro-cdfa.com. Investment securities offered through Cadaret Grant, member NASD, SIPC. Luis Gomez, vice president of marketing strategy for Jackson National Life, can be reached at luis.gomez@jnli.com.
Related Articles Dealing With Divorcing Clients
© Advisor Today 2008. All rights reserved.
|
|