Top Articles

Want to know which articles have gotten the most buzz? Here are the most popular articles on AdvisorToday.com.

THE TOP 10 ARTICLES FROM 2007

 

The Top Articles From Archives

Selling Life Insurance Today
Karl Lueders and Lucretia DiSanto Jones
Success begins with profiling your clients, offering them value, partnering with other professionals and—above all—developing a passion for your product.

The Best Sales Ideas from the Past 100 Years
Compiled by Ayo Mseka
Since its first appearance as Life Association News (LAN) in September 1906, Advisor Today has always offered great ideas for boosting sales. And so, on the 100th anniversary of the magazine, we bring you the best of these sales ideas to help you do what you do best: provide financial protection to the millions who need it.

The Financial Advisor’s Guide to Success
Janet Arrowood
This long-range calendar breaks your major activities into manageable chunks you can fit into each month.

Six Principles of Powerful Persuasion
Maggie Leyes
Do you want clients and prospects to say yes more often? Then you need to learn these principles.

How Much Money Is Enough for Retirement?
Richard Dulisse, CFP
Helping your clients calculate their retirement-income needs is an invaluable service.

New Uses for Life Insurance
Dave Willis
Find out some of the ways producers are using this venerable tool to help solve a wide range of financial problems.

Net Unrealized Appreciation
Gregory B. Gagne, ChFC
Gain new business by providing this benefit to your Baby Boomer clients.

The Producers
Maggie Leyes
Six high-performing producers share 10 tips for making the big numbers, growing a successful practice, developing a unique niche—and waking up each day passionate about this business.

Building a Compelling Case for Permanent Insurance
Dave Willis
Consider these strategies for presenting the myriad benefits of life insurance—some of which you may not have considered.

Priming the Prospecting Machine
Peter Bates
If you look in fertile locations for new clients and cultivate often, you will get results.

Five Levels of Estate Planning
Julius Giarmarco, J.D., LL.M.
The five levels of estate planning is a systematic approach for explaining estate planning to your wealthy clients in a way that they can easily follow. Which of the five levels they’ll need will depend on their particular objectives and circumstances.

Breakthrough Performance in 12 Weeks
Brian Moran
To take your practice to the next level, periodization may be the answer.

Habitual Mediocrity vs. Routine Excellence
Jeff Thorsteinson  
If you want to distinguish yourself from the pack, then it’s time to stop cutting corners.

What's Your Name Again?
Roger Seip
You never forget a face, but the name that goes with it may be another story. Here are six steps to better name recall.

Nine Time-Saving Tips
Randy S. Schuster
Save hundreds of hours a year by implementing these suggestions.

Questions to Ask Clients
Marvin H. Feldman and Howard Wight
Get your clients and prospects to really think about the future—and act on it.

Prospecting Tips
Randy S. Schuster
Turn warm leads into hot appointments with these suggestions.

Building a Referral-Based Practice
Ted Rusinoff, CFP
Get on the fast track toward building a profitable practice.

Leveraging LIAM
Lynn Vincent
During Life Insurance Awareness Month, millions of Americans will be persuaded to get the financial protection they need for themselves and their loved ones. Make the most of this important campaign by using the ideas in this article.

Retirement Planning With VUL
Ray Trueblood
When used properly, VUL can be an effective supplemental investment tool.

Going Farr
Lisa Singh
Many new multiline agents fail, while others succeed. Why? For answers, check out a day in the life of one top producer, Paul Farr.

A Multiline Agent’s Three Must-Dos
Lisa Singh
Scott Foster’s not just any multiline agent, he’s also an MDRT member. He offers three tips for you to get there, too.

I Am Your Boomer Prospect
Jeffrey Dobkin
Use this six-step prospecting technique to reach that leading edge of Baby Boomers who aren’t ready for retirement.

LIAM Marketing Tools
Lisa Singh
LIFE has created two eye-catching marketing tools that will help you promote LIAM and rev up your life insurance sales.

The New Face of Retirement
Lisa Wahlgren
Understand what your new role will be as Boomers approach—and redefine—retirement.